Generation Music is based in the small, market town of Oswestry, Shropshire, which sits on the English/Welsh border and which takes its name from the legend of Oswald’s Tree. And so, speaking of, we must trace the roots of Generation Music back to the summer of 1966 when business-man and engineer Alfred Brown, the father of Generation Music – amongst the cultural backdrop of the mini-skirt explosion, England winning the world cup and Batman first appearing on television – left behind the hustle and bustle of London and relocated with his family and the small, musical instrument manufacturing company that he was managing to the rural tranquillity of Oswestry, Shropshire.

Over the next twenty years, mimicking the growth of the town itself, the business grew under the stewardship of Alfred Brown and from humble beginnings, driven by his vision and crafted by the skilled hands of their loyal workforce, an array of musical instruments began to flow from the Oswestry workshop. Recorders, swanee-whistles and tambourines were some of the first instruments to be produced, and then in 1968, in a pivotal moment for the company, the now famous and world-renowned Original Generation Flageolet was born.